The first drop
Selvedge denim. 500 pieces. One drop.
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Yakosaka 777
Conceived in Tokyo. Amplified in London. 500 pieces. Drop 1. Sept 2026.
About
Raw Denim Redefined
Yakosaka 777 is built by the architects of Japanese denim — the veterans behind the internationalisation of Evisu. At its core is kodawari: an obsessive attention to detail, process and making things properly. Every piece is constructed in Japan from carefully selected selvedge denim, designed to age and evolve with wear. The intention is not to recreate the past, but to build from it.
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