777

denim

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13oz selvedge denim with a natural unbleached brown weft, creating a deep rich indigo.The construction of the denim is very tight / closed giving a very dark indigo tone.
Based on the classic five-pocket blueprint, refined through decades of denim evolution.

One of 500 pieces worldwide. Drop 1. Sept 2026.

Built to LastForever

777 is built without compromise — every seam, rivet, and detail considered for longevity and character.

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