Tokyo — London
A denim label conceived in Tokyo and amplified in London. Built by the architects of Japanese denim, rooted in craft and shaped by contemporary culture.
The Architectsof JapaneseDenim
Founded by the veterans behind the internationalisation of Evisu. Their approach combined storytelling, craftsmanship and managed scarcity. Yakosaka 777 continues that thinking, pushing it forward.
KodawariObsessiveDetail
At the core of everything Yakosaka 777 makes is the Japanese philosophy of kodawari — an obsessive attention to detail, process and making things properly. The intention is not to recreate the past, but to build from it.
500 PiecesWorldwide
Drop 1 launches June 2026. 500 pieces worldwide. Three jeans. One jacket. Unisex. Exclusively direct to consumer and through a London pop-up.
BlankCanvas
The Blank Canvas back pocket is left intentionally open for creative interpretation. For Drop 1, Yakosaka 777 collaborates with Kohana Wilson, whose hand-drawn animation mirrors the brand's slow, analogue approach to making.
Available
Yakosaka777.com · Soho Pop-up 11–14 June
Contact
konnichiwa@yakosaka.com · @yakosaka777
Press
georgia@day-phillips.com